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Wednesday, January 30, 2008 

Should I get PPC or PPS Advertisements?

It all depends on your traffic. If you receive tons of thousand unique visitors a day then I suggest you incorporate both PPC advertisements, such as Google, Yahoo, Bidvertiser, Clicksor, Adbrite, or Targetpoint, and then go with joining affiliate programs that deal with what your website is about.

For example, if your site is about mod chips and information on how to install mod chips on your gaming consoles, then you might want to visit some mod chip sites like modchipman, modchipstore, etc. Join those affiliate programs and place text ads or banner ads on your site in your hot spot areas. Then incorporate your PPC ads into your content-enriched articles or place them as a header or footer.

However, if you have a site that only receives 1000 unique visitors daily or less you should only stick with the PPC programs because with the PPS advertisements you might only get like one sale the whole year and that isn't worth it. You'll be taking up your design with some ugly banners and you won't be making any money. That's why I recommend you just join one PPC ad program like google or yahoo and you place the advertisements above the fold or in your sites hot spot.

Other than that, I personally like PPC advertisements better, but that's because my site doesn't receive tons of traffic. All in all, it's your decision on what you choose, whether it be PPC or PPS, either way you will eventually make money.

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